Fake reviews are primarily being driven by an illicit “fake review broker” industry. These brokers portray themselves as legitimate businesses and approach customers directly through websites, social media channels, and encrypted messaging services, soliciting them to write fake reviews in exchange for money, free products, or other incentives.
Amazon is aggressively fighting fake reviews, using a combination of machine-learning models along with expert investigators to ensure that every review in our store is authentic and reflects customers’ actual experiences. In addition to our proactive technology, one effective way to shutting down fake review brokers completely is legal action. By taking legal action, Amazon is targeting the source of the problem, preventing fake reviews from ever being seen by a customer. As a result of continued investments, Amazon proactively blocked more than 250 million suspected fake reviews from our store in 2023.
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